diff --git a/src/dom.rs b/src/dom.rs
index 7adf1db..c8c0ef1 100644
--- a/src/dom.rs
+++ b/src/dom.rs
@@ -1076,11 +1076,24 @@ mod tests {
 
     #[test]
     fn style_signal_types() {
+        lazy_static! {
+            static ref FOO: String = "foo".to_owned();
+        }
+
         let _a: DomBuilder<HtmlElement> = DomBuilder::new(create_element_ns("div", HTML_NAMESPACE))
             .style_signal("foo", always("bar"))
             .style_signal("foo", always("bar".to_owned()))
             .style_signal("foo", always("bar".to_owned()).map(|x| RefFn::new(x, |x| x.as_str())))
 
+            .style("foo".to_owned(), "bar".to_owned())
+            .style_signal("foo".to_owned(), always("bar".to_owned()))
+
+            .style(&"foo".to_owned(), &"bar".to_owned())
+            .style(Box::new("foo".to_owned()), Box::new("bar".to_owned()))
+
+            .style_signal(&*FOO, always(&*FOO))
+            .style_signal(Box::new("foo".to_owned()), always(Box::new("bar".to_owned())))
+
             //.style_signal(vec!["-moz-foo", "-webkit-foo", "foo"].as_slice(), always("bar"))
             //.style_signal(vec!["-moz-foo", "-webkit-foo", "foo"].as_slice(), always("bar".to_owned()))
             //.style_signal(vec!["-moz-foo", "-webkit-foo", "foo"].as_slice(), always("bar".to_owned()).map(|x| RefFn::new(x, |x| x.as_str())))
diff --git a/src/traits.rs b/src/traits.rs
index ebc3a8a..af184a7 100644
--- a/src/traits.rs
+++ b/src/traits.rs
@@ -21,6 +21,27 @@ pub trait AsStr {
     fn as_str(&self) -> &str;
 }
 
+impl<'a, A> AsStr for &'a A where A: AsStr {
+    #[inline]
+    fn as_str(&self) -> &str {
+        AsStr::as_str(*self)
+    }
+}
+
+impl<'a, A> AsStr for &'a mut A where A: AsStr {
+    #[inline]
+    fn as_str(&self) -> &str {
+        AsStr::as_str(*self)
+    }
+}
+
+impl<A> AsStr for Box<A> where A: AsStr {
+    #[inline]
+    fn as_str(&self) -> &str {
+        AsStr::as_str(&**self)
+    }
+}
+
 impl AsStr for String {
     #[inline]
     fn as_str(&self) -> &str {
@@ -28,6 +49,13 @@ impl AsStr for String {
     }
 }
 
+impl AsStr for str {
+    #[inline]
+    fn as_str(&self) -> &str {
+        self
+    }
+}
+
 impl<'a> AsStr for &'a str {
     #[inline]
     fn as_str(&self) -> &str {